ABOUT Victor
My name is Victor, which means “to overcome” — and that’s what I help people do every day.
I coach runners and triathletes over 40 who want to feel strong again, drop weight, build real discipline, and finally follow through on the promises they’ve made to themselves. Whether you’re training for your first 5K, aiming for a Boston Qualifier, or preparing for a Half Ironman, I use endurance coaching as a tool to build confidence, bring structure to your life, and create a deep sense of pride in your body and your choices.
My coaching is not just about workouts — it’s about momentum, identity, and building a life you’re proud of, one mile at a time.
ABOUT Victor
My name is Victor, which means “to overcome” — and that’s what I help people do every day.
I coach runners and triathletes over 40 who want to feel strong again, drop weight, build real discipline, and finally follow through on the promises they’ve made to themselves. Whether you’re training for your first 5K, aiming for a Boston Qualifier, or preparing for a Half Ironman, I use endurance coaching as a tool to build confidence, bring structure to your life, and create a deep sense of pride in your body and your choices.
My coaching is not just about workouts — it’s about momentum, identity, and building a life you’re proud of, one mile at a time.
MY Mission
To help 1 million people transform their lives—body, mind, and soul—through the discipline of endurance training.
MY COACHING Philosophy
Slow is smooth. Smooth is fast.
Enjoy the journey. Embrace the process. Respect the distance.
You are more powerful than you think—and training reveals that truth.
Training with me is about more than finish lines. It’s about learning to lead your life with energy, confidence, and heart.
MY Mission
To help 1 million people transform their lives—body, mind, and soul—through the discipline of endurance training.
MY COACHING Philosophy
Slow is smooth. Smooth is fast.
Enjoy the journey. Embrace the process. Respect the distance.
You are more powerful than you think—and training reveals that truth.
Training with me is about more than finish lines. It’s about learning to lead your life with energy, confidence, and heart.
MY Story
I was born in California and raised on a farm in Mexico, where I learned early the importance of discipline, work ethic, and community — values that continue to shape my coaching today. Over the years, I’ve run more than 60 marathons, completed 3 full Ironman triathlons, and coached countless athletes to achieve life-changing breakthroughs.
After retiring from UPS, where I led teams in leadership and safety management for decades, I stepped fully into my purpose as a transformational endurance coach. I hold certifications from ISSA, Brendon Burchard’s High Performance Academy, and Eben Pagan’s Virtual Coach Program. I’m also bilingual in English and Spanish, which allows me to support a diverse group of athletes at every stage of their journey.
My Story
I was born in California and raised on a farm in Mexico, where I learned early the importance of discipline, work ethic, and community — values that continue to shape my coaching today. Over the years, I’ve run more than 60 marathons, completed 3 full Ironman triathlons, and coached countless athletes to achieve life-changing breakthroughs.
After retiring from UPS, where I led teams in leadership and safety management for decades, I stepped fully into my purpose as a transformational endurance coach. I hold certifications from ISSA, Brendon Burchard’s High Performance Academy, and Eben Pagan’s Virtual Coach Program. I’m also bilingual in English and Spanish, which allows me to support a diverse group of athletes at every stage of their journey.
WHAT CLIENTS SAY ABOUT
Victor
Questions?
Your goals are real, and your results can be too.
Your goals are real, & your results can be too.
Click below to schedule your FREE 30 minute assessment!
GET Started
I blend structured endurance training with soul-deep personal development.
I know what it’s like to feel stuck — and what it feels like to take your first powerful step forward.
Because running and triathlon have helped me navigate pain, grief, divorce, and burnout — and come out stronger.
Because I’ve seen — time and time again — that when people train with intention, everything in their life changes.
It’s not just about finish lines — it's about enjoying the journey.
✔ Personalized coaching
✔ Weekly strategy and accountability check-ins
✔ Mindset practices, breathwork, and pre-race rituals
✔ A no-excuse, high-compassion approach that meets you where you are — and helps you grow
This isn’t just about fitness.
It’s about becoming a Victor in your own life.
I welcome all levels of athletes!
Whether you're training for your first 5K or your 10th Ironman, I'll meet you where you are — and help you grow with purpose.
Pricing depends on the level of coaching and support you’re looking for.
Pricing depends on the level of coaching and support you’re looking for.
Schedule a free 30 minute assessment today and we’ll talk about what fits your goals and your budget. Questions before you book a call? Fill out the form here!
You can also visit my plans & pricing page!
You don’t need to be ready. You just need to be willing.
Schedule a free 30 minute assessment today!
Questions? Fill out the form here!
I blend structured endurance training with soul-deep personal development.
I know what it’s like to feel stuck—and what it feels like to take your first powerful step forward.
Because running and triathlon have helped me navigate pain, grief, divorce, burnout, and come out stronger.
Because I’ve seen time and time again that when people train with intention, everything in their life changes. It’s not just about finish lines — it's about enjoying the journey.
✔ Personalized marathon and triathlon coaching
✔ Weekly strategy and accountability
✔ Mindset practices, breath work, and pre-race rituals
✔ A no-excuse, high-compassion approach that meets you where you are and helps you grow
This isn’t just about fitness.
It’s about becoming a Victor in your own life.
I welcome all levels! Whether you're training for your first 5K or your 10th Ironman, I'll meet you where you are and help you grow.
Pricing depends on the level of coaching and support you’re looking for.
Reach out at (509) 918-1448 and we’ll talk about what fits your goals and your budget.
You can also visit my plans & pricing page!
You don’t need to be ready. You just need to be willing.
Call (509) 918-1448 or fill out the online form to get started.
